Mr Green has launched an updated version of Sportsbook. This is the online forum that allows users to place bets on the outcomes of various sports. This updated version is being referred to as ‘Sportsbook 2.0’. It was designed with the aim of helping players make more informed bets.
Sportsbook 2.0 is said to be the first of its kind. The update features considerable changes in the overall appearance. The site’s navigation structure has also received major tweaks. This new version is already accessible to users from The UK and Ireland.
Better-logic, a renown betting software analytics company, was instrumental in the development of Sportsbook 2.0. This company assisted Mr Green in developing an update that would guarantee more customer satisfaction. The product development was done through the Kambi API. The new version will provide participants with custom-made betting experiences under the ‘Bet Assist’ service.
Sportsbook 2.0 will give participants frequent reminders every week. Users will be given reasons as to why they should bet on the featured sports. This will be done both before and during the actual game.
The Football Combi Spin feature is a great addition to this Sportsbook. This improvement was made possible with the help of Better-logic. The feature will enable users to select odds, add, lock or spin, to create an input for their selection. This will give them a shot at winning bets and getting massive returns.
In future, Better-logic aims to generate more data to facilitate further improvements on Sportsbook. The customer betting history has been particularly targeted. The aim is to create a more engaging betting experience. The marketing team will also benefit from a proper discernment of betting patterns.
Andrew Dagnall, Better-logic’s Chief Executive Officer believes that user enjoyment is paramount. He was grateful that Mr Green shares the same goal. He further noted that the company had invested in an IT team in India that was proving very beneficial. The team was enabling Better-logic to make crucial developments for Mr Green’s Sportbook.
The business strategy for Mr Green involves 5 essential elements. These are brand management, geographical expansion, customer experience, product offering and leading in Green gaming. According to Jesper Karrbrink, Mr Green’s CEO, this launch is in keeping with the 5 elements. The partnership with Better-logic will provide the player with the insight required to make better bets. He was pleased to note that Mr Green may be the first sportsbook willing to assist users in making smarter bets.